Yesterday, I noticed Google had one of those unique banner logos that they like to do for odd holidays. In passing, I considered how nice and festive it looked, and casually wondered what other holiday was now occurring so soon after the big Christmas and New Year holidays. Then later I realized – OH, it’s for ME.
I am both old and young enough that the anniversary of my birth doesn’t tend to be a big deal, but I have to say I felt a childishly giddy inside when I figured it out.
There’s some controversy concerning target marketing and that fine line between presenting useful content and invasion of privacy. But you tell me … wouldn’t you feel just a little bit more special if a world giant company made a little something for you on your birthday?