Tag Archives: target marketing

Segmenting for Fundraising

November 12, 2012

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it’s tempting to try something new, but there’s a risk that it would do less well than the campaign we’ve already practiced from previous years. End-of-year fundraising campaigns are often a huge opportunity for non-profits to meet financial requirements to sustain the program. So what does one do? We test.

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Plug and Play Marketing

November 1, 2011

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Need a marketing plan? Think big picture and start with some plug and play questions:

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Target Marketing Makes People Happy

January 4, 2011

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Yesterday, I noticed Google had one of those unique banner logos that they like to do for odd holidays. In passing, I considered how nice and festive it looked, and casually wondered what other holiday was now occurring so soon after the big Christmas and New Year holidays. Then later I realized – OH, it’s […]

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