Tag Archives: direct mail

Segmenting for Fundraising

November 12, 2012


it’s tempting to try something new, but there’s a risk that it would do less well than the campaign we’ve already practiced from previous years. End-of-year fundraising campaigns are often a huge opportunity for non-profits to meet financial requirements to sustain the program. So what does one do? We test.

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Marketing Gimmicks Will Not Sell Your Product

December 23, 2010

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I recently had the pleasure of shocking/horrifying everyone at the office with the declaration that our fantastic, original, beautiful direct mail piece is not going to sell our product. It was all the more shocking, because the design of this mail piece was mine from the start. And it is fantastic, original and beautiful. It […]

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