Tag Archives: B2C Marketing

What’s your point?

December 15, 2011

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Lesson learned – *always* have a call to action. *Always* make your call to action relevant, interesting, dare I say it – DESIRABLE – to your target audience. Quick and dirty, here’s how I learned said lesson. I mean, aside from reading about it, and sort of seeing it work in practice over and over again … this is a more of a what-were-you-thinking sort of lesson. Ahem.

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Plug and Play Marketing

November 1, 2011

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Need a marketing plan? Think big picture and start with some plug and play questions:

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You’ll like this test. I promise

June 4, 2011

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The hardest part is setting aside your own expectations of how things are supposed to work before you ask someone else what they would do using your design. I have never failed to find a fundamental flaw that required a design change in testing. The design looks great! But that doesn’t mean it works.

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Those little details – like a return policy

May 8, 2011

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I read an article some time back asserting that a customer friendly return policy is proven to increase your e-commerce sales revenue. The idea appealed to me – after all, getting people to do what you ask them to do has a lot to do with reassuring your potential customers that they’re going to get good […]

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Glacier Raft Company Does it Right With These Four Marketing Tactics

August 6, 2010

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Despite living in Montana, we don’t get out much. So when my cousin landed an internship in Glacier National Park and my aunt planned a long weekend trip in the middle of summer to go visit, I jumped on the opportunity to get out with the kids and show them what nature looks like in […]

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