Lesson learned – *always* have a call to action. *Always* make your call to action relevant, interesting, dare I say it – DESIRABLE – to your target audience. Quick and dirty, here’s how I learned said lesson. I mean, aside from reading about it, and sort of seeing it work in practice over and over again … this is a more of a what-were-you-thinking sort of lesson. Ahem.
Tag Archives: B2C Marketing
November 1, 2011
Need a marketing plan? Think big picture and start with some plug and play questions:
June 4, 2011
The hardest part is setting aside your own expectations of how things are supposed to work before you ask someone else what they would do using your design. I have never failed to find a fundamental flaw that required a design change in testing. The design looks great! But that doesn’t mean it works.
May 8, 2011
I read an article some time back asserting that a customer friendly return policy is proven to increase your e-commerce sales revenue. The idea appealed to me – after all, getting people to do what you ask them to do has a lot to do with reassuring your potential customers that they’re going to get good […]
August 6, 2010
Despite living in Montana, we don’t get out much. So when my cousin landed an internship in Glacier National Park and my aunt planned a long weekend trip in the middle of summer to go visit, I jumped on the opportunity to get out with the kids and show them what nature looks like in […]