Lesson learned – *always* have a call to action. *Always* make your call to action relevant, interesting, dare I say it – DESIRABLE – to your target audience. Quick and dirty, here’s how I learned said lesson. I mean, aside from reading about it, and sort of seeing it work in practice over and over again … this is a more of a what-were-you-thinking sort of lesson. Ahem.
Tag Archives: B2B Marketing
November 1, 2011
Need a marketing plan? Think big picture and start with some plug and play questions:
June 4, 2011
The hardest part is setting aside your own expectations of how things are supposed to work before you ask someone else what they would do using your design. I have never failed to find a fundamental flaw that required a design change in testing. The design looks great! But that doesn’t mean it works.
December 23, 2010
I recently had the pleasure of shocking/horrifying everyone at the office with the declaration that our fantastic, original, beautiful direct mail piece is not going to sell our product. It was all the more shocking, because the design of this mail piece was mine from the start. And it is fantastic, original and beautiful. It […]
April 20, 2010
… we really do get smarter as we grow older. And we can make ourselves smarter with, guess what…. excersize. OH, and having regular “discussions”. Disagreement makes us sharp, helps us clarify our thoughts.