May 13, 2011

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GoogleFight – The fastest keyword tool in the West

Don’t know whether to use e-newsletter or enewsletter, or just newsletter? In a conversation with a group of developers, we confessed how we agonize over these little details. The time and thought these details provoke far outweigh the value, but where is the line?

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May 8, 2011

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Those little details – like a return policy

I read an article some time back asserting that a customer friendly return policy is proven to increase your e-commerce sales revenue. The idea appealed to me – after all, getting people to do what you ask them to do has a lot to do with reassuring your potential customers that they’re going to get good […]

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January 4, 2011

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Target Marketing Makes People Happy

Yesterday, I noticed Google had one of those unique banner logos that they like to do for odd holidays. In passing, I considered how nice and festive it looked, and casually wondered what other holiday was now occurring so soon after the big Christmas and New Year holidays. Then later I realized – OH, it’s […]

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December 23, 2010

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Marketing Gimmicks Will Not Sell Your Product

I recently had the pleasure of shocking/horrifying everyone at the office with the declaration that our fantastic, original, beautiful direct mail piece is not going to sell our product. It was all the more shocking, because the design of this mail piece was mine from the start. And it is fantastic, original and beautiful. It […]

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November 2, 2010

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Five Steps to a Successful Webinar

I love teaching and training. While working at a local business serving local customers, it made sense to present classes in person. Now with clients spread all over the world, webinars make it easy to engage a larger share of my market with greater frequency. I’ve witnessed a lot of webinars- as an attendee, organizer […]

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