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You’ll like this test. I promise

June 4, 2011

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The hardest part is setting aside your own expectations of how things are supposed to work before you ask someone else what they would do using your design. I have never failed to find a fundamental flaw that required a design change in testing. The design looks great! But that doesn’t mean it works.

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GoogleFight – The fastest keyword tool in the West

May 13, 2011

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Don’t know whether to use e-newsletter or enewsletter, or just newsletter? In a conversation with a group of developers, we confessed how we agonize over these little details. The time and thought these details provoke far outweigh the value, but where is the line?

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Those little details – like a return policy

May 8, 2011

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I read an article some time back asserting that a customer friendly return policy is proven to increase your e-commerce sales revenue. The idea appealed to me – after all, getting people to do what you ask them to do has a lot to do with reassuring your potential customers that they’re going to get good […]

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E-Commerce for the Old School

January 14, 2011

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Hail to the store owners and business managers out there with more than a few years under your belt. You’ve been around the block and survived the changing times. You KNOW what makes a successful business. You know how to treat people right and everybody wins. And, of course, you know you need a website. […]

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A question of screen sizes

March 31, 2010

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Up until the last year, every page I designed was designed for the 800×600 crowd. Web analytics will tell you what your traffic is using for resolutions, and believe it or not, there’s still plenty of people out there who are using that very old, very small screen resolution.

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