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Segmenting for Fundraising

November 12, 2012

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it’s tempting to try something new, but there’s a risk that it would do less well than the campaign we’ve already practiced from previous years. End-of-year fundraising campaigns are often a huge opportunity for non-profits to meet financial requirements to sustain the program. So what does one do? We test.

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Better Together

October 1, 2012

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Whether it’s two people in the same team, or two teams in the same business, or two businesses in the same market – we all have a variety of skill sets that can build on each other for mutual success, if we chose confidence, transparency, and good will.

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What’s your point?

December 15, 2011

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Lesson learned – *always* have a call to action. *Always* make your call to action relevant, interesting, dare I say it – DESIRABLE – to your target audience. Quick and dirty, here’s how I learned said lesson. I mean, aside from reading about it, and sort of seeing it work in practice over and over again … this is a more of a what-were-you-thinking sort of lesson. Ahem.

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Plug and Play Marketing

November 1, 2011

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Need a marketing plan? Think big picture and start with some plug and play questions:

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Target Marketing Makes People Happy

January 4, 2011

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Yesterday, I noticed Google had one of those unique banner logos that they like to do for odd holidays. In passing, I considered how nice and festive it looked, and casually wondered what other holiday was now occurring so soon after the big Christmas and New Year holidays. Then later I realized – OH, it’s […]

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