it’s tempting to try something new, but there’s a risk that it would do less well than the campaign we’ve already practiced from previous years. End-of-year fundraising campaigns are often a huge opportunity for non-profits to meet financial requirements to sustain the program. So what does one do? We test.
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October 1, 2012
Whether it’s two people in the same team, or two teams in the same business, or two businesses in the same market – we all have a variety of skill sets that can build on each other for mutual success, if we chose confidence, transparency, and good will.
December 15, 2011
Lesson learned – *always* have a call to action. *Always* make your call to action relevant, interesting, dare I say it – DESIRABLE – to your target audience. Quick and dirty, here’s how I learned said lesson. I mean, aside from reading about it, and sort of seeing it work in practice over and over again … this is a more of a what-were-you-thinking sort of lesson. Ahem.
November 1, 2011
Need a marketing plan? Think big picture and start with some plug and play questions:
January 4, 2011
Yesterday, I noticed Google had one of those unique banner logos that they like to do for odd holidays. In passing, I considered how nice and festive it looked, and casually wondered what other holiday was now occurring so soon after the big Christmas and New Year holidays. Then later I realized – OH, it’s […]