Author Archives | Melissa

About Melissa

Segmenting for Fundraising

November 12, 2012

0 Comments

it’s tempting to try something new, but there’s a risk that it would do less well than the campaign we’ve already practiced from previous years. End-of-year fundraising campaigns are often a huge opportunity for non-profits to meet financial requirements to sustain the program. So what does one do? We test.

Continue reading...

Better Together

October 1, 2012

0 Comments

Whether it’s two people in the same team, or two teams in the same business, or two businesses in the same market – we all have a variety of skill sets that can build on each other for mutual success, if we chose confidence, transparency, and good will.

Continue reading...

What’s your point?

December 15, 2011

0 Comments

Lesson learned – *always* have a call to action. *Always* make your call to action relevant, interesting, dare I say it – DESIRABLE – to your target audience. Quick and dirty, here’s how I learned said lesson. I mean, aside from reading about it, and sort of seeing it work in practice over and over again … this is a more of a what-were-you-thinking sort of lesson. Ahem.

Continue reading...

Plug and Play Marketing

November 1, 2011

0 Comments

Need a marketing plan? Think big picture and start with some plug and play questions:

Continue reading...

You’ll like this test. I promise

June 4, 2011

0 Comments

The hardest part is setting aside your own expectations of how things are supposed to work before you ask someone else what they would do using your design. I have never failed to find a fundamental flaw that required a design change in testing. The design looks great! But that doesn’t mean it works.

Continue reading...