it’s tempting to try something new, but there’s a risk that it would do less well than the campaign we’ve already practiced from previous years. End-of-year fundraising campaigns are often a huge opportunity for non-profits to meet financial requirements to sustain the program. So what does one do? We test.
Author Archives | Melissa
October 1, 2012
Whether it’s two people in the same team, or two teams in the same business, or two businesses in the same market – we all have a variety of skill sets that can build on each other for mutual success, if we chose confidence, transparency, and good will.
December 15, 2011
Lesson learned – *always* have a call to action. *Always* make your call to action relevant, interesting, dare I say it – DESIRABLE – to your target audience. Quick and dirty, here’s how I learned said lesson. I mean, aside from reading about it, and sort of seeing it work in practice over and over again … this is a more of a what-were-you-thinking sort of lesson. Ahem.
November 1, 2011
Need a marketing plan? Think big picture and start with some plug and play questions:
June 4, 2011
The hardest part is setting aside your own expectations of how things are supposed to work before you ask someone else what they would do using your design. I have never failed to find a fundamental flaw that required a design change in testing. The design looks great! But that doesn’t mean it works.